When the artist is directly addressing the camera, any potential emersion in their pop star aura does not preclude an awareness that we know they know they are being watched. Even when they are, unlike Swift, predominantly singing about you, the presumed viewer, there is never a moment wherein we forget that this music video is largely about them.
Take One Direction’s “What Makes You Beautiful” -
Maybe I don’t know I’m beautiful, maybe I do, but who really cares? What matters is that YOU, ONE DIRECTION, LOOK GREAT. I love how you flip your hair, Harry Styles. Gahhhhhh. See? Immersion by way of a sense of distance — it totally works! The music video is especially conducive to it. It’s also totally why adult women can get close to sincerely and wholeheartedly adoring One Direction.
The gift of the music video is that it doesn’t take much to theorize it; the music video already theorizes itself, theorizes its subject, brings viewers close by suggesting just how far away the singer really is. It’s built into its very form.
You remember too much,
my mother said to me recently.
Why hold onto all that?
And I said,
Where do I put it down?
The point of work should not be just to provide the material goods we need to survive. Since work typically takes the largest part of our time, it should also be an important part of what gives our life meaning. Our economic system works well for those who find meaning in economic competition and the material rewards it brings. To a lesser but still significant extent, our system provides meaningful work in service professions (like health and social work) for those fulfilled by helping people in great need. But for those with humanistic and artistic life interests, our economic system has almost nothing to offer.
just caught myself muttering “KISSES FOR CATS! KISSES FOR CATS! EVERY CAT GETS A KISS!” while puttering around the apartment. this is why I cannot work from home.